Monday, March 2, 2009

Monday Morning Book Review--The Numerati

The Numerati by Stephen Baker--"Everyday we leve behind a long trail of personal information...We click Web pages, flip channels, drive through automatic toll booths, shp with credit cards and make cell phone calls. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month." What happens to that data? Baker explores the world of data for the worker, shopper, voter, blogger, terrorist, patient and lover and how we this influences the lives we lead. A fascinating look at the modern world and what each click of a computer key can say about us...

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